The digital transformation continues to pick up speed, accelerated by external events such as the corona pandemic and by the influence of demographic developments. As a consequence, the German Chemical Industry Association (VCI) and the Chemical Trade Association (VCH) put the topic of digitalization in the chemical industry up for discussion at a joint online event on November 18, 2020.
While digital sales channels have dramatically changed many consumer goods markets in recent years, the chemical industry is still largely shaped by traditional sales methods. Yet, the signs are on the wall: chemicals sales are on the verge of digital change. It is now crucial for medium-sized chemical companies to be open to this development, to actively shape it and, thus, to use the opportunities associated with digitalization for efficiency, growth and customer loyalty. Otherwise, there is a risk of being overtaken by faster, more flexible, and more agile competitors.