Using digital solutions to meet sales targets requires an understanding of customer adoption and benefits of this option.
Is digitalization a threat or an opportunity?
What digital options do exist, and which are the most suitable?
What does the addition of online channels to existing sales structures mean for the organization and how are they integrated into the wider sales processes?
What new opportunities for differentiation, customer loyalty, growth, and increased efficiency are opening up and how can these advantages be leveraged?
How can the risks be managed?
These are just a few of the questions that arise in connection with the digitalization of sales processes, and that we are working on with our customers to help them find the right answers.